Fira de Barcelona
| 2014 Report
Mobile World Congress
24-27/February
Gran Via. 9th edition in Barcelona
2014 was an important year for the Mobile World
Congress (MWC) as, for the first time, this, the
leading event in the world devoted to mobile
technologies, occupied space at both venues
in the Fira de Barcelona trade fair site, the Gran
Via venue completely and Montjuïc partially.
Taking place in Barcelona for the ninth time
and in the wake of the final triumph of the
smartphone as the leading technology in the
sector, the MWC reflected a technological
revolution that goes to the very heart of mobile
devices, with 64-bit processors and four or eight
cores, showcasing a new class of supports:
wearables, electronic devices that are worn as
articles of clothing or accessories.
In this context, the MWC once more beat
all records, with over 85,000 visitors from
201 countries –50% of them top executives,
including 4,500 chief executive officers– more
than 1,800 exhibiting companies presenting
their latest developments and services on a net
exhibition area of 98,000 m
2
; 3,800 international
media representatives and analysts, and 12,361
part-time jobs generated.
Delighted by these impressive figures, the
GSMA –the association that represents the
interests of 800 mobile operators around the
world and more than 250 companies in the
mobile ecosystem, which organises the MWC
in collaboration with Fira de Barcelona– was
also particularly proud of another achievement:
reducing the environmental impact of the
Congress and obtaining certification as a
carbon-neutral event according to the PAS
2060 standard, making the MWC the largest
conference and exhibition in the world to meet
these requirements.
Facebook and WhatsApp
Over four days, the programme also included
the presence of executives from major
telephone operators around the world, software
Area
98,000 m
2
(net)
Exhibitors
+ 1,800
Type
Professional
Activities
Directors’ summit,
conferences, technical
seminars, App Planet,
Connected City, NFC
Experience, Fitbit
Challenge, mPowered
Industries
Organised by
GSMA in collaboration
with Fira de Barcelona
