Presentations
6 | 7
Two particularly important events took place
at Fira de Barcelona in 2014: the Mobile World
Congress and Alimentaria. These two shows
attract large numbers of exhibitors and visitors,
and help to consolidate Barcelona as world
capital for both mobile telephony and the food
industry. The shows are complemented by an
intense programme of activity with more than
60 events and a further 60 corporate meetings,
all of which give a glimpse of the diversity of
activities organised by Fira de Barcelona.
Once more in 2014, Fira de Barcelona led
the way in technology, sustainability, research,
tourism, fashion and health thanks to shows
like the Smart City Expo World Congress, the
Boat Show, Hostelco, Expoquimia, Barcelona
Bridal Week, Tourism and Bizbarcelona, and
congresses like VM World Europe, SAP, HP
ETSS Winter and Summer, HP Discover,
Microsoft TechEd and Convergence, EWEA
(wind power), and those of the European Society
of Cardiology and Pfizer, amongst others.
Fira de Barcelona clearly
plays a major role in
internationalisation, but
we should also stress that
the organisation’s strategic
commitment to shows
and congresses with
high technological content
is also key to promoting
innovation in Catalonia
Opening up new markets
Similarly, Fira de Barcelona intensified its
presence in other countries through the
participation of its leading shows at the most
important industrial and business events around
the world, from Latin America to the Far East.
This activity, which is becoming increasingly
consolidated, is another way of opening up new
markets for our businesses and assisting them
in their expansion processes.
Besides internationalisation, innovation
is another great challenge to our economy.
And if Fira de Barcelona clearly plays a major
role in internationalisation, I should also
like to note that the organisation’s strategic
commitment to shows and congresses with
high technological content is also key to
promoting innovation in Catalonia.
The constant development Fira de Barcelona
reflects the success of the cooperation between
public authorities, institutions and business,
which have joined forces to create major
infrastructure at the service of companies
and the country. In short, when it comes to
summing up the year, we can well say that
2014 marked another step forward in the
consolidation of Fira de Barcelona as one
of the most important strategic structures for
our economy and its growth.
•
â
