B-Travel
The new Tourism Show
Montjuïc venue
17 19 /April
Edition
1st, 24th as SITC
Area
5,000 m² (net)
Exhibitors
200
Type
Public
Activities
Talks in the B-Travel
Experience Area
Food tasting
Wine tasting
Shows
Folklore exhibitions
After 23 years, the International Tourism
Show in Catalonia (SITC) began a new life
as B-Travel, a show that focused on tour-
ist experiences in order to adapt to travel-
lers’ demands for unique sensations.
The purpose of the change in brand
and format, which will be completed over
forthcoming editions, is to promote the
experiences provided by tourism destina-
50
countries
represented
tions and companies, grouped here into
five large areas: B-Happy (family holidays,
wellness trips, cruises, etc.), B-Culture
(holidays focused on art, history and cul-
ture), B-Special (shopping tourism, unique
experiences and luxury ), B-Adventure
(sports, rural, sailing, etc., holidays) and
B-Delicious (wine and food routes).
The shop attracted representatives
from most Spanish regions and nearly 50
countries and regions around the world.
Another leading feature was the B-Deli-
cious gastronomic area, with food tasting
from one euro and talks by experts and
Michelin-star-awarded chefs.
B-Travel adapts to the
new type of traveller
with a focus on tourism
experiences
Trade Shows
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