Trade Shows
58 | 59
Denim by Première Vision
European Denim Industry and Trend Trade Fair
21-22/May – 19-20/November
Montjuïc. 14th and 15th editions (1st and 2nd at Fira)
In spring and autumn, Barcelona wore
denim. The international leaders in the jeans
industry, which moves 51,000 million euros
around the world, left Paris and moved to the
Catalan capital to hold their major fair, Denim
by Première Vision. Around one hundred
exhibitors from twenty countries took part at
both editions, presenting trends, technologies,
fabrics, fibres, finishes and accessories to
clothing manufacturers, designers, stylists and
representatives from the top denim and
prêt-à-
porter
brands. The show focuses exclusively on
the premium denim market, which seeks more
elaborate and sophisticated products.
The move to Barcelona received a warm
welcome, with exhibitor numbers up by 5%
and visitor numbers by 45% in May compared
to the same show in Paris in 2013. This power
of attraction became even more firmly
consolidated in November. Internationalisation is
one of the main features of Denim, as 90%
of participating companies and 72% of visitors
are from outside Spain.
Denim by Première Vision featured different
atmospheres and trend sections, presenting
the rules, codes and aesthetic guidelines that
will shape jean fashion in 2015-2016. Under the
slogans “Play the game” in May and “Gangs
of denim” in November, the show provided
inspiration as regards colours, textures, finishes,
forms and styles in denim garments.
The novelties included spreading use of
denim with technical properties: jeans that
regulate temperature and absorb humidity and
that cling to the body, enabling the wearer to
take part in extreme sports. The industry also
seeks sustainability, offering fabrics that contain
recycled cotton fibre and even plastic.
•
+info
Area
19,000 m
2
Exhibitors
100 (May) /
98 (November)
Type
Professional
Activities
Trend area, exhibitions,
Denim by Première
Vision party
Organised by
Première Vision, SA
90%
foreign exhibitors
