Fira de Barcelona
| 2014 Report
EIBTM
Exhibition for the Incentive, Business, Travel and Meeting Industry
18-20/November
Gran Via. 27th edition (11th at Fira)
En 2014, EIBTM once more surpassed all
expectations. The most important event of
the incentive, business, travel and meeting industry
was visited by 15,500 professionals –8%more than
the previous year– 80% of them from Europe.
Over 3 days, more than 3,000 companies
from 150 countries presented their latest
developments as regards destinations,
products and services. The exhibitors included
travel agencies, tour operators, congress
and convention centres, hotel chains, service
and technology companies and international
event organisers.
Besides the exhibition area, EIBTM also
hosted a number of meetings to promote
networking among exhibitors and visitors.
Over the three days, more than 78,000
interviews and business meetings took place,
20% more than in 2013.
This time around, the trade fair gave a
powerful boost to the business tourism industry
in Spain, for the first time opening up the
hosted buyers programme to Spanish congress
and event organisers. Moreover, in cooperation
with MPI Spain and ICCA Iberia Chapter,
EIBTM also organised a specific training
programme in Spanish aimed at Spanish
professionals, to study the situation and latest
trends in the industry.
The new features in 2014 included the
innovation zone, showcasing technological
solutions and services for events, and the
section devoted to sustainability. As every year,
moreover, EIBTM (which will change its name
to IBTM World from 2015 on) organised a full
programme of talks and seminars featuring
experts from around the world.
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+info
Area
40,000 m
2
Exhibitors
3,000
Type
Professional
Activities
Conferences,
business meetings
Organised by
Reed Travel Exhibitions
78,000
business meetings
