Fira Barcelona · 2015 Report - page 111

15, with the presence of Nobel laureates
including: the pacifist Betty Williams; for-
mer USSR president Mikhail Gorbachev;
the British parliamentarian David Trimble;
the Yemeni civil rights activist Tawak-
kul Karman; and Shirin Ebadi, a tireless
fighter for human rights in Iran.
The meeting, organised with the aim of
promoting international cooperation mea-
sures, focused on the plight of refugees.
Representatives from Amnesty Interna-
tional, the United Nations and the United
Nations High Commissioner for Refugees
(UNHCR) all took part.
The Fira de Barcelona venues were
also the scene for the celebration of more
than 50 corporate events organised by
companies, political, social, cultural and
sporting bodies, centres of education and
other institutions. As usual, moreover,
the venues regularly provided sites for
filming commercials and photo shoots by
companies and brands like Oral-B, Puma,
Mercedes Benz, El Corte Inglés, Actimel
and Deutsche Telekom, among many
others.
Sports and popular culture
As is traditional, the Fira venues also
welcomed several citizen sports events
in 2015. Outstanding among these were
La Mercè Race, the Zurich Marathon,
the Women’s Race of Women and the
popular Jean Bouin, the oldest in Spain,
held since 1920.
Still on the theme of sport, Avinguda
Maria Cristina hosted the Catalonia His-
toric Car Rally, promoted by RACC.
Corporate congresses in
the technology sector fo-
cus, particularly, on innova-
tion, strategy and establish-
ing professional relations. In
the photo, a session at the
King Informarket event.
The fair venues are frequently
used for filming commercials and
for advertising photo shoots
Congresses and other events 
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