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Economic results 2015
Fira de Barcelona’s total income, a lower
percentage than previous years due to a
change in methodology: from 2015 on,
services linked to space will be analysed
from the perspective of “added value” to
the space hired by external organisers,
and not as a specific item, as before. If
we ignore this analytic change then, in
absolute terms, the results obtained in
2015 and 2014 are very similar.
As regards the main events organ-
ised directly by Fira de Barcelona, most
outstanding is the joint celebration of
Hispack and Bta., a three-yearly event that
was amongst the most important in 2015.
However, we can also mention the organ-
isation of other leading fairs, such as the
Barcelona International Motor Show, the
Smart City Expo World Congress, the Boat
Show, Bridal Week, Piscina & Wellness,
Beyond Building Barcelona-Construmat
and Graphispag, to mention but a few.
Exporting know-how
The results from the international strategy,
understood largely in terms of export-
ing trade fair organisational know-how,
increased enormously compared to 2014.
On this point, we can mention the organ-
isation of two shows in Qatar (Motor and
Jewellery), the participation in managing
the new convention centre in Doha and
the celebration of the Smart City Expo
World Congress in Kyoto and Montreal,
strengthening the Barcelona edition, and
the editions of Alimentaria staged, once
more, in Lisbon and Mexico.
Moreover, as concerns events hosted
and jointly organised by Fira de Barcelo-
na, we can highlight another edition of the
Mobile World Congress, which continues
to be the most important event in terms
of contribution to the institution’s income.
Other outstanding corporate, technical
and medical meetings and conferences
included VM World, SAP FKOM and SAP
TechEd, and the congresses of the Euro-
pean Society of Cataract and Refractive
Surgeons and the European Society of
Gastroenterology, which made substan-
tial contributions to these high levels of
activity.
We should also not that, overall, ex-
penditure evolves in line with revenue by
The income generated
reflects the improving eco-
nomic climate and increas-
ing activity at the Fira de
Barcelona trade fair venues.
The strategy for innovation at shows, the
launch of new services and international
activity all contributed to the excellent
results generated in 2015
