Mobile World Congress
Global Event for the Mobile Communications Industry
Celebrating its tenth anniversary in Barce-
lona, the Mobile World Congress (MWC)
once more broke all records. With more
than 93,000 participants, the congress
continued to grow at similar rates to
previous years as an iconic event in the
sphere of mobile technologies. More-
over, the star guests included Facebook
founder Mark Zuckerberg; Sundar Pichai,
vice-president of Google; Jimmy Wales,
founder of Wikipedia; Mitchell Baker, ex-
ecutive president of Mozilla; and the actor
John Cleese, master of ceremonies at the
Global Mobile Awards.
The latest technologies and trends
were showcased in the exhibition area,
the scene of launches of innovative new
flagship terminals by the leading manu-
facturers, and at Innovation City, a small
area from a full-scale city where demon-
strations of the latest mobile technologies
applied to everyday life took place. The
facilities included a café, a cinema, shops,
trains, connected cars and even a spa.
The “trending topics” at the 2015 edition
88
Trade Shows
Gran Via venue
02 05 /March