Edition
10th
Area
240,000 m²
Exhibitors
2,000
Type
Professional
Activities
Innovation City
Conferences
Seminars
Prizes
Organised by
GSMA in
association with Fira de
Barcelona
10
years
in Barcelona
93,000
participants
included the Internet of Things, wearables
and payment by mobile phone.
Moreover, the status of this event as
the annual meeting for the powerful mo-
bile technology industry was made clear
once more by the presence of top repre-
sentatives from leading companies in the
telecom and other sectors wholeheartedly
committed to developing mobile tech-
nologies. Top management and C-level
attendees from AT & T, BBVA, Deutsche
Telekom, Ericsson, Huawei, Intel, Master-
card, Mozilla Foundation, Nokia, Orange,
Qualcomm, the Renault-Nissan Alliance,
SAP, Telefónica, Visa, VMWare and Voda-
fone were all in Barcelona and took part in
the congress as speakers.
The exhibition area was the scene for
launches of the most innovative terminals
produced by the leading manufacturers,
and another outstanding feature was
Innovation City, a virtual environment
where demonstrations of the latest mobile
technologies applied to everyday life took
place. The facilities included a café, a cin-
ema, shops, trains, connected cars and
even a dental spa. The “trending topics”
at the 2015 edition included the Internet
of Things, wearables and payment by
mobile phone.
Having taken steps to downsize
its environmental footprint by reduc-
ing electricity consumption and printing
costs, promoting reuse and recycling of
materials, employing digital posters and
electronic tools and working with Fira de
Barcelona, exhibitors and local partners,
the MWC also obtained certification as a
carbon-neutral event, becoming the big-
gest fair or congress to be awarded this
seal of approval.
Trade Shows
89
By 2020, there will be
4,600 million mobile
service users around the
world
(GSMA)
