Fira Barcelona 2013 Report - page 42

FIRA DE BARCELONA
| 2013
REPORT
Body Life Barcelona
Professional Fitness Exhibition
17-19/October
Gran Via. 1st event
The first event of Body Life, a show devoted to
the growing industry of fitness, brought together
a great number of professionals willing to learn
more, to make contacts and to improve the
profitability of their businesses.
The commercial area hosted Fitnnova, a space
for innovation where a selection of the best and
newest products in the equipment and technology
sector were presented.
Besides exhibiting the latest trends in sports
machines and equipment, the event also held the
Sports Facilities Management Congress, directed
at managers of sports installations, which became
a key feature of the show. Top speakers presented
techniques and creative strategies related to
new trends and to business, management and
marketing opportunities.
Also relevant was the Pilates International
Forum, which gathered around 200 professionals
who received 24-hour continuous training by the
best national and international teachers.
Members of Les Mills International also took
part in the event, to explain how this New Zealand
leading company combines workout series with
the right equipment to achieve optimal results.
They also delighted visitors by carrying out their
activities on the event’s stage.
The Piscina Show was simultaneously held
at the Gran Via venue, which favoured synergies
between the two audiences and increased
business opportunities.
+info
200
Pilates professionals
AREA
3,000 m
2
EXHIBITORS
60
TYPE
Professional and public
ACTIVITIES
Sports Facilities
Management Congress,
Fitnnova, Pilates
International Forum
ORGANISED BY
Grupo Editorial
Health & Beauty and
Fira de Barcelona
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