20
2015 summary
internationalisation and innovation in the
fairs that the institution organises directly.
In short, Fira de Barcelona is achiev-
ing and maintaining a solid position in a
global, highly competitive market.
Fira de Barcelona duly exercised its
role as the leading trade fair institution in
Spain and one of the most important in
Europe. In 2015, the Montjuïc and Gran
Via venues hosted 68 fairs and congress-
es, attracting a total of more than two mil-
lion visitors and 12,350 direct exhibitors.
The good performance reported was
aided significantly the excellent results ob-
tained by the shows organised directly by
Fira. These include, particularly, Hispack,
a major event on the packaging indus-
try’s calendar, which coincided with Bta.,
Barcelona Food Technologies, (now to
become known as Alimentaria FoodTech);
the International Boat Show; the Barce-
lona Motor Show; Piscina & Wellness;
Barcelona Bridal Week; the Smart City
Expo World Congress, a key international
meeting for smart cities; Graphispag; Biz-
barcelona, focused on entrepreneurship;
B-Travel, which picks up where the old
Tourism Show left off; BBB-Construmat,
and many more. A considerable number
of these events have also achieved high
levels of internationalisation.
Turning now to the great international
events, organised or jointly organised
by other operators, we must highlight
particularly the Mobile World Congress
(MWC), which celebrated its tenth an-
niversary in Barcelona with an edition
that surpassed all expectations. MWC
was attended by 93,000 top international
delegates and some 2,000 companies.
We should also mention Ibtm World, a
world leader in business tourism, which
Fira de Barcelona organises
many major international
shows, such as the Smart
City Expo World Congress,
the world’s leading meeting
on smart cities.
Fira de Barcelona keeps
a careful watch over the
needs of the production
system, companies
and the territory, always
looking to launch new
initiatives
