Economic and social impact
The importance of the economic activity
generated by the celebration of shows,
congresses and other events is enor-
mous. In 2015, the conclusions were
presented from the study conducted by
the ESADE business school to analyse
Fira’s impact on the local economy, tax
revenue and job creation in addition its
social value.
Fira generates annual impact of more
than 2,600 million euros, with gross added
value of 2,360 million, the equivalent to
1.21% of Catalonia’s GDP and more than
40,500 jobs. The sectors that receive the
greatest economic impact are restaurants,
hotels, technology, commerce, leisure, real
estate activities, food and drink, transport,
chemicals, construction and the motor
industry. Fira’s activity also generates over
780 million euros in taxes.
However, Fira de Barcelona’s contribu-
tion cannot be measured only in strictly
economic terms; social and public value
and boost to the collective must also be
taken into account.
In this regard, one can say that, in
the case of Fira de Barcelona, what is
2015 summary
25
Fira’s activities generate
economic and social impact
on the territory, contributing
to local development at a
global level. Above, Plaça
d’Europa in L’Hospitalet.
Below, a meeting to
explore the advantages
of co-working.
generally understood as “Social Commit-
ment” is manifested in many ways, going
beyond what we normally think of as
Corporate Social Responsibility.
Firstly, because Fira’s activity, besides
producing economic impact, also creates
public and social value. We can sum up
the trade fair organisation’s contribution to
this value as follows:
