outstanding major medical and scientific
meetings took place in the field of health
science and technology, bringing together
nearly 100,000 people in total.
In the healthcare sector, the main high-
level European meetings included the
congresses of Gastroenterology, Cataract
Surgery, Paediatric Endocrinology, Animal
Cell Technology, Proteins, Traditional
Chinese Medicine and Oncology, among
other top scientific events.
As regards technology, in 2015 once
more, the Fira de Barcelona venues
hosted 4FYN, the international meeting
of entrepreneurs in the mobile ecosys-
tem, an event linked to the Mobile World
Congress and Mobile World Capital
Barcelona, and the corporate conventions
of such leading multinationals as VMware,
SAP, Microsoft and Hewlett Packard,
as well as important events such as the
congress devoted to digital governance
and the World Congress on Critical Com-
munications.
Moreover, the Montjuïc and Gran Via
venues also hosted some fifty differ-
ent meetings and activities linked to the
corporate, institutional, social, commercial,
sporting and folklore worlds. In addition,
the trade fairs themselves generated
around one thousand sessions, including
congresses, workshops, seminars and cul-
tural training activities, all of which serve to
enrich the role of these events as platforms
for promoting exchanges of knowledge,
generating trends and networking.
Knowledge, innovation
In this context, Fira continued its com-
mitment to innovation in the shows the
institution itself organises, the events it
attracts and the services it provides, and
to playing a dynamic role in promoting the
economy, knowledge and competitive-
ness, talent, technology and activities with
added value, launching initiatives that an-
ticipate new social and business needs.
From technology to demand generated
by the green, social and cooperative
economy.
In this respect, 2015 saw the launch
of new events, including the successful
first international congress devoted to the
Internet of Things, the IoT Solutions World
Congress, specialising in digital applica-
tions of industrial processes, organised by
Fira in cooperation with the International
Internet Consortium. All the signs indicate
that the Internet of Things will have enor-
mous impact on industry over the coming
years.
Another leading event was Barcelona
Degusta, a show devoted to food and
drink aimed at the general public. Taking
Fira de Barcelona constant-
ly seeks to innovate in its
shows and services in order
to keep pace with social
and business demands.
22
2015 summary
