place for the first time since 2011, the
event drew large numbers of visitors,
thanks in part to appearances by iconic
figures in cuisine today. In short, Barce-
lona Degusta reflected growing social
interest in food and drink and cookery.
International activity
As previously mentioned, then, interna-
tional activity is one of the cornerstones
of Fira de Barcelona’s operations, a key
strategic element in the institution’s policy
in its three-pronged goals of drawing
foreign exhibitors and visitors to its fairs
(such as Alimentaria, Piscina & Wellness
Barcelona, Smart City Expo, Hispack,
Bta., Barcelona Bridal Week, IoT Solu-
tions World Congress and so on), acting
as a platform to attract major events and
exporting trade fair activity, technology
and experience with a view to become an
international events organiser.
There can be no doubt that that the
presence of international exhibitors and
visitors at the Fira venues helps our
country’s companies and professional
organisations to establish synergies with
exhibitors, visitors and professionals
around the world. Like Fira’s growing
Fira de Barcelona promotes
synergies, talent and activi-
ties with added value. In the
photo, Hispack, a major
show for the packaging
industry.
2015 summary
23
Fairs and congresses
are ideal events
for exchanges of
knowledge, to gener-
ate trends, and for
networking.
Internationalisation is a basic
factor for Fira de Barcelona:
attracting events, exhibitors and
visitors from abroad, and exporting
activities and know how
