Integration of production systems,
encouraging contacts between compa-
nies from different sectors that generate
innovation.
The public space dimension that Fira
gives to Barcelona and its metropolitan
area, with the fair venues, which can be
used for strictly commercial or more gen-
eral purposes. Fira contributes to leisure
and provides large spaces for meetings of
all kinds.
Promotion of the metropolitan central-
ity, as both the fair venues and their activ-
ity generate powerful impact on quality
infrastructure and urban design. To put it
more simply, Fira helps to build the city, its
most eloquent expression being, perhaps,
Plaça Europa and environs in L’Hospitalet
de Llobregat.
Contribution to Barcelona’s internation-
al positioning thanks to the large events
and increase in business tourism.
Creation and transfer of knowledge,
promotion of innovation in different eco-
nomic and social sectors, and promoting
links between educational, professional,
university and business sectors.
The collective dimension
Fira’s value is also expressed through
the social and collective impact achieved
by certain shows and fairs (or specific
Bizbarcelona’s mission
includes providing support
for entrepreneurship, the
social economy and quality
employment.
Fira plays an impor-
tant role in attracting
business tourism. In
the photo, Ibtm World,
the most important
international event in
the sector.
26
2015 summary
