Fira de Barcelona loaned Palace 1 at the
Montjuïc Venue to collect basic foods
with aim, above all, of meeting the needs
that arise in summer, when school dining
rooms close and food donations also fall.
As is traditional, Fira also loaned Pal-
ace 1 once more in the weeks leading up to
Christmas, as the centre of operations for
the TV3 charity telethon, which was devot-
ed to raising funds to combat obesity and
diabetes in 2015. By the time the campaign
closed, 9.4 million euros had been raised.
More than 1,600 volunteers staffed the 800
telephone lines installed in this area.
Large-scale reforms
at the venues
The new area devoted to managing Ven-
ues and Infrastructure undertook several
major projects, including the construction
of the tunnel connecting the Gran Via
venue with the Fira station on the new
Metro Line 9, and the urbanisation of Car-
rer Botànica in L’Hospitalet de Llobregat,
which lies near to pavilions 2 and 3.
The reform of the external area of
about 26,000 m² was aimed at enabling
Metro users to reach the venue through
the East Hall, and included the construc-
tion of a light-filled passage comprising
small ramps, stairs and gardened areas.
These measures were completed by
the reorganisation of user flows at the Fira
de Barcelona car park and the construc-
tion of a lane to manage taxi services.
In addition, tests were conducted to
study the operation of protocols and
security. The results led Transports
Metropolitans de Barcelona and Fira to
establish joint teams to ensure an efficient
response when large numbers of visitors
to major events use the underground
service.
Promoting environmental
sustainability
In line with the institution’s environmental
protection and sustainability policy, Fira
continues to implement recycling, energy
efficiency and the eco-design stands in
order to minimise the environmental im-
pact generated by activity at its venues. In
2015 around 2,000 tonnes of waste was
generated and treated, a similar figure to
2014. An average of 25% of this waste
was recycled, compared to 20% in 2014.
The Mobile World Congress continues
to be the event that recycles most waste
The facilities, technology
and services at the venues
are key elements in the suc-
cess of events.
36
Trade show services and management
