Trade show services and management
31
In 2015, the institution’s organisation into
business areas, a structure introduced the
previous year, proved to be an excellent
tool for improving growth, efficiency and
competitiveness.
The In-House Business Area is
engaged in creating new fair products
adapted to business and social demand;
promoting and generating synergies be-
tween shows; fostering internationalisa-
tion; and encouraging innovation and the
assuring Fira’s leading position. Here, we
can mention, particularly, the organisation
of the IoT Solutions World Congress and
the completion of preparations to launch
initiatives like iWater, Circular Economy
and In(3D)ustry in 2016, which join
the huge portfolio of shows in different
sectors of production activity, including
Alimentaria, Hispack, Bta., Barcelona
Bridal Week, Graphispag, the Smart City
Expo World Congress, Bizbarcelona, the
Barcelona Motor Show, the Boat Show
and BBB-Construmat, to name but a few
(see the shows organised at Fira in 2015
from page 42).
The External Business Area also
contributed to achieving the institution’s
goals, including renewing the presence of
the Mobile World Congress in Barcelona
until 2023, Ibtm World until 2019 and
Denim Première Vision until 2017. The
work of attracting major events included
negotiations to organise, in 2019, a
new edition of ITMA, the world’s most
important textile machinery show, which
took place in Barcelona for the first time
in 2011; as well as outstanding events in
the field of health and technology, whose
presence is among Fira’s strategic objec-
tives (see Fairs, page 42, and Congresses
and Events, page 104).
The International Business Area
continued to work to position Fira as
an organiser or co-organiser of events
abroad, as a way of benefiting from the
institution’s experience and, above all,
to help local businesses to open up to
other countries. This activity is carried
out through Fira Barcelona International
Exhibition and Services (FBIES) a sub-
sidiary of the institution. Besides the fairs
Fira de Barcelona attaches
great importance to
providing services for
organizers, exhibitors and
visitors, to developing new
products and innovating.
