and shows staged (see page 100) we can
highlight particularly the fact that Venue
Pro Management (a joint venture be-
tween Fira and the Qatari company Elan)
emerged as the winner of the international
competition to manage the new Conven-
tion and Congress Centre in Doha; the
agreements with Istanbul and Casablanca
to host Smart City; and the agreement
with the Cuban State company Palco for
the design and organisation, as exclusive
partner, of shows in various sectors.
In addition to these business areas,
other corporate departments of a trans-
versal nature are also engaged in provid-
ing support for the different areas of activ-
ity and the institution as a whole (Finance,
People and Organisation, Institutional
Relations and Protocol, Communication
and Studies and, finally, Venues, the last
to become integrated in Fira’s executive
structure, precisely in 2015).
Services and technology
In its support for the different business
areas by marketing services for participa-
tion at shows and events, for exhibitors
and visitors, the ServiFira department
provided services to 7,000 clients and
handled nearly 20,000 orders through e-
commerce and other sales channels.
The year also saw the launch of
BuildUP, engaged in managing designer
stands. BuildUP, which implemented
more than 320 projects with total con-
struction area of 41,500 m², delivers com-
prehensive, customised products: design,
furniture, services, technology and so on.
Context based market-
ing enabled through new
technologies is a new way
of experiencing events.
32
Trade show services and management
