TRADE SHOWS
        
        
          52 | 53
        
        
          graphispag.digital
        
        
          International Print Media Exhibition
        
        
          17-20/April
        
        
          Gran Via. 2nd event
        
        
          The advancements in digital printing, the
        
        
          innovative materials and perfect finishes and
        
        
          textures making possible the creation of all kinds
        
        
          of graphic products were the protagonists of
        
        
          graphispag.digital. The show mirrored the rise of
        
        
          personalisation as a trend that is opening new
        
        
          business opportunities.
        
        
          graphispag.digital showed that it is possible
        
        
          to personalise any object or surface: tailor-made
        
        
          ceramic tiles, decorative vinyl, clothes, home
        
        
          textiles, vehicles, furniture, containers and
        
        
          packaging, labels, photo albums, books, leaflets,
        
        
          catalogues, gift items…
        
        
          Organised in cooperation with the Graphispack
        
        
          Association, it brought together 137 companies
        
        
          that presented the latest trends in processes,
        
        
          software, workflows and digital printing equipment,
        
        
          besides materials, formats, finishing techniques,
        
        
          design, labelling and other services.
        
        
          The show was simultaneously held with
        
        
          Sonimagfoto&Multimedia, to demonstrate the
        
        
          convergence between image and printing, not only in
        
        
          the traditional graphic industry but also in countless
        
        
          demand segments (such as packaging, decoration
        
        
          and interior decoration, textile, fashion and
        
        
          accessories, advertising, promotional gift, jewellery,
        
        
          photography, art, etc.), which may be subject to
        
        
          purchasing some application of digital technology.
        
        
          Especially popular were the spaces devoted
        
        
          to activities around the concept of Image&Print,
        
        
          where the latest trends were premiered,
        
        
          experiences and success stories were presented,
        
        
          and graphic products and services combining
        
        
          image and printing were exhibited. Worthy of note
        
        
          was the international congress, which pointed out
        
        
          growth and business opportunities for graphic and
        
        
          visual communication. The show also hosted the
        
        
          Anuaria awards of graphic design and the Marca
        
        
          Digital awards of digital printing, serigraphy, pad
        
        
          printing and labelling.
        
        
          +info
        
        
        
          AREA
        
        
          21,600 m
        
        
          2
        
        
          EXHIBITORS
        
        
          137
        
        
          TYPE
        
        
          Professional
        
        
          ACTIVITIES
        
        
          International Congress
        
        
          Image&Print World,
        
        
          conference corner,
        
        
          innovation area,
        
        
          exhibitions, awards
        
        
          2
        
        
          major awards